Customer acquisition is becoming more expensive each year. Product teams are under pressure to make sure every new user sees value quickly and stays engaged.
Every business talks about putting customers first, but very few measure how customers actually feel after an interaction.
The global SaaS market is projected to grow from USD 408.21 billion
The SaaS ecosystem in 2025 is evolving at a breakneck pace.
Learn essential security practices to protect your CMS and keep your website safe.
Predicting churn is one of the most reliable ways for a SaaS business to protect revenue and keep customers engaged. When users start pulling away, the signals are rarely loud.
In 2026, SaaS businesses face a new retention landscape. Customer expectations are higher, acquisition costs continue to rise, and competition in every category is more intense than it was even two years ago.
Digital adoption has moved far beyond simple onboarding checklists. As SaaS products become more feature rich, users often struggle to understand the full value unless they receive guided, in-product support.
Imagine this. A new user lands inside your product for the very first time. They have gone through your marketing funnel, clicked “Sign Up,” and now they are here. Excited, curious, maybe even a little overwhelmed.
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